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Amardeep is a fantastic IA. He is very accomplished at delivering consistently high quality IA deliverables for both mobile and desktop applications. He learns domains and software tools fast and has a great breadth of skills in multimedia. Amardeep is proactive in identifying and taking opportunities to grow and develop. He has exceptional client-facing skills, quickly developing the trust of clients and establishing solid valuable relationships. His personal values set him apart: they show signs of him becoming a great leader - someone whose work and life ethics drives others around him. I cannot recommend Amardeep enough.
Barry Day, Online Customer Experience Lead
Fidelity International March 2, 2010
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ORANGE
MYCO WEB AND MOBILE APPLICATION
ROLE: LEAD IA
MYCO MEGA UPLOADER
ROLE: LEAD IA
PERFECT START
ROLE: LEAD IA
THE WAY WE SOLVED IT
MyCo offers customers a fast, secure and easy to use service where people can upload, organise, share and create multiple format digital content from anywhere.
MyCo compliments other Orange products such as BackUp, Desktop Search or Pikeo, whilst integrating with your existing social and technical tools such as Picnik, Facebook, Flickr, Eye-Fi and Shozu.
MyContent assignment involved 3 phases:
Evolution phase 1: Production of high level conceptual ideas and models for the Orange MyContent project. Producing a product landscape and feature list based on user needs. This was presented to Orange Group to define the Orange MyContent proposition defining the vision, user journeys and strategy.
MyCo v3.0 (web and mobile): Delivery of annotated high quality wireframes of both the web and mobile versions of the MyContent application.
This project has run approximately 4 months and resulted in a 315 page approved wireframe pack. Working collaboratively with IA's, third party development team, copy writers and Interactive designers. I worked on client side in London and France as the Lead IA from Detica to deliver the MyConent application for both web and mobile leading workshops and daily standups. Developing relationships within Orange D&U for both design and the third party development teams.
THE WAY WE SOLVED IT
This project was an opportunity to enhance and assess the experience and functionality of an off the shelf upload tool that was provided by a third party vendor. The third party tool was poorly constructed and complex to use, therefore simplifying the tool to be fit for purpose and removing any barriers in terms of terminology, steps, help content, visual response to interactions refined the tool to really help the user perform simple tasks with the ability to perform more advance uploads easily.
FILES:
> WORK SHOP PACK
> PRESENTATION
> PERSONAS
> WIREFRAME PACK
> USER RESEARCH
> USER TESTING
> MINI USER
JOURNEYS
> COMPETITOR
ANALYSIS
> IMPLEMENTATION
REVIEW
> GRAPHIC DESIGN
FILES:
> BRIEF RESPONSE
> WIREFRAME PACK
> GRAPHIC DESIGN
THE WAY WE SOLVED IT
Offering Orange a basic and ideal design and the impact and return of both this aided conversations of a phased solution. We approached this project answering three key objectives.
Awareness
By offering the visibility and discovery of services, and valuable tools we can make sure that Orange maintain an ongoing relationship with the customer.
Relevance
By making sure that the services and features we offer are relevant and engaging we can drive adoption and increase usage.
Transparency
By being transparent, open and clear, we can develop trust and reassurance in the Orange brand and encourage users to become more active with our services.
FILES:
> WIREFRAME PACK
> GRAPHIC DESIGN
ORANGE WORLD REVAMP USER TESTING
ROLE: IA
THE WAY WE SOLVED IT
In order to achieve the above, Orange initiated a usability study with the aim to:
- Understand how users categorise content;
- Test new navigation and interaction principles that were developed to respond to Mobile Internet
market evolutions;
- Test prototyped ideas around content personalisation and convergent PC/mobile journeys;
- Test country specific prototypes
TEST METHODOLOGY
We ran qualitative tests in 3 countries UK, France and Spain using:
- Card sorting technique to provide us information on content categorisation;
- Task-based exercises to measure users’ understanding of the new interaction and navigation
principles
- Contextual enquiry for any additional information we required, especially around convergent
journeys.
USER DEMOGRAPHICS
In each country 12 users (low/medium/high-end and iPhone) were tested in a one-to-one interviews.
We profiled users in four key groups based on their handset and their internet mobile usage. Their
comments and feedback are included in this pack.
FILES:
> USER FINDINGS
> PROTOTYPE
> TEST SCRIPT
> GRAPHIC DESIGN
ORANGE UNITY
ROLE: IA
THE WAY WE SOLVED IT
By introducing the three user states in order to tailor the discovery of products and services around a users mobile device, we propose a state whereby the user is asked to enter their mobile number. By identifying the users mobile device, the discovery of services can be tailored to that device. This removes the initial hurdle faced by a user, when they are asked to sign-in/register before being able to see what is available to them.
The system would begin to learn more about the customer based on the customers interactions with the interface and customisable to suit the users needs.
FILES:
> WIREFRAME PACK
> COMPETITOR
ANALYSIS
> MINI USER
JOURNEYS
> WORKSHOP
PRESENTATION
+
Web
Mobile
Web
Mobile
Mobile
Web
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THE PROBLEM
Orange needed a solution that would allow their customers to store their digital content online within one application that would be accessible on both the web and mobile devices. The reason for a single application proposition was to optimise user content in one place and benefit from cost saving.
THE PROBLEM
In conjunction with the MyContent proposition users required a multiple platform based widget to upload their content quicker and more accessibly.
THE PROBLEM
The objective of the Perfect Start service is to provide Orange customers with a Perfect Start to using their device and access to service summaries, tutorials, demo's and costs, throughout the lifetime of the device use.
The business has recognised that such an application is likely to result in increased use of Orange services by those already using them, but also provide the necessary support to allow more 'novice' users to enjoy the benefits of mobile multimedia services.
THE PROBLEM
Orange World is Orange’s mobile site for mobile customers. It has increased performance and has
seen growth in usage in the last 12 months. Orange’s main objective is to increase that growth and
convert non users into active users as well as increase the usage of current active users.
THE PROBLEM
Orange Unity, objective was to leveraged Orange customer insight and content to surface
relevant tailored content to customers when they needed it and through the most effective channel to
the user. Examining the customer lifecycle, frequency and through which channel was more effective
to approach each individual. This would empower Orange to drive targeted and relevant content to
return higher conversion.